Brief:
An experiential event promoting cleo AI, focusing on cleo’s witty tov, and how easily she can find more of your money.
Role:
assisted across all marketing
touch points
Activation ideas, design and
art direction.
Campaign:
Cleo Cafe: a Central London pop-up where you can get a roast with your roast.
Choose how strong you want your coffee and how savage you want Cleo to be about your spending habits.
Cleo cafe
Free coffee came with one condition: download
Cleo and let her destroy your latest overspend.
If you could handle the heat, the coffee was on us.
Roast phone
The Roast Phone rang. The brave picked up.
They spoke to Cleo live and got a full-strength
hit of her wit, humour and brutally honest takes.
the money pocket
Piles of clothes. Thirty seconds. £100 hidden in one pocket.
Find it, keep it.
A simple activation that brought Cleo’s promise to life: she helps you uncover money you didn’t know you had.
